The Copywriter Club Podcast

On the 276th episode of The Copywriter Club Podcast, Esai Arasi hops on the show. Esai is a Social Media Manager and Strategist who helps copywriters with their content strategy to get the most out of their content. Social media has the potential to expand your reach and connect with more leads, and in this episode, Esai walks us through how you can use it to its greatest potential. Here’s how it goes down: Esai’s transition from psychological trainer to copywriter and social media strategist. How to guide someone to change their behavior *willingly*. Why belief is of utmost importance in creating changed behavior. Human psychology and the roots of how humans change and evolve over time. How Esai has transferred her skills into copywriting. The process for implementing change and making it fun (and easier). Being good at the skill but struggling with the business aspect of acquiring clients. How credentials and formal education can help you build foundational skills in your business. How t