Vitafoods Insights Podcast

Globally, the digestive health market is growing rapidly, fuelled by consumer demand for innovative, natural solutions for gut wellness. While gut health and the microbiome have been trending in the nutraceutical industry for many years, the growth in the market accelerated incrementally during the global pandemic. Consumers increasingly understand the connection between digestive health and whole body wellbeing, and are looking for ways to bolster their immune resilience, mental performance and much more—all by focusing on the gut. This month, Vitafoods Insights focuses on the opportunities in the digestive health market, including whitespace, regulatory challenges, and consumer demands. Tune in to hear more about: Expected growth rates for the digestive health space overall, and the probiotics and microbiome markets in particular. Important considerations around consumer messaging and communication strategies. Regulatory concerns and what to expect in the years ahead. Consumer understanding of the intercon