The Copywriter Club Podcast

Geoff Kullman is our guest for the 268th episode of The Copywriter Club podcast. Geoff is a direct-response copywriter and brand strategist who helps online entrepreneurs and personal brands tell better stories and make more money. Geoff breaks down how he uses neuroscience and psychology to write impactful copy that converts. Here’s all the things we talk about: The common denominator for copywriters and other writers. Geoff’s journey from devout pastor to direct-response copywriter. The importance of showcasing your abilities and talents within your website and business. How to make niching your own and work for you. The framework that takes people from prospect to customer. How to break down the 6-step framework for strong emails and sales pages. The difference between prompt and pitch and why it matters. Trauma-informed marketing and how to write from a place of empathy. Why the marketing world is shifting and how we can adapt to the changes. How to be more intentional about your cli