Vitafoods Insights Podcast

Even as consumption of carob is growing globally, orchards are shrinking, leading CarobWay’s founder to seek a new and more sustainable model. Carob—once known as a 70s replacement for chocolate—has come into its own, with consumption growing at 5 percent a year. However, orchards are shrinking and there is an increasing shortage of quality ingredients in the market. This has opened up a whitespace not only for supply, but to do so in a new and more sustainable way. Udi Alroy, CEO and co-founder of https://www.carobway.com/ (CarobWay), has taken up the challenge to develop carob intensive cultivation orchards and to produce ingredients using 100% of the carob fruit—from seeds through pods. With decades of experience in the global food and nutraceutical industry, and a passion for supply chain transparency and sustainability, Udi has identified cultivars that produce well in arid climates, and yield abundant ingredients. Tune in to hear more about: Market opportunities for carob—both for food and beverage prod