Vitafoods Insights Podcast

A walk through the concepts and values of Corpsumer communications— when traditional B2B thought leadership meets B2C consumer communications. As part of https://www.vitafoods.eu.com/en/welcome.html (Vitafoods Europe 2021), Gillian Fish, CEO at The 6AM Agency will share her expertise on the topic of ‘Leveraging 'Corpsumer communication' for brand leadership’. Ahead of her presentation, she joined us and commented on:   The socio-cultural trends are impacting health and nutritional product categories in this pandemic era; and how these trends are influencing marketing and communications strategies for raw material and finished goods brands What is a ‘Corpsumer communication’ strategy and how has it been influenced by thought leadership? And what are the foundational strategies and tactics for a successful Corpsumer communications strategy?   The tools brands need to get started with a Corpsumer communications approach ESOV and measurement metrics to assessROI For more information on the va