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142- How to Use Paid Promotions to Launch Your Book

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Sinopsis

It's a scary thing to consider spending money when you are just starting out. Or even sometimes in the middle. When you aren't yet making money, it can seem crazy to SPEND money. But investing wisely can lead to greater results. I'm going to share the two main ways that you can invest as you launch your book and some things to consider as you do.  Listen to Episode 142- How to Use Paid Promotion to Launch Your Book    Subscribe on Apple Podcasts, Spotify, Stitcher, or your favorite podcast app! THE TWO MAIN TYPES OF PAID PROMOTION Much of this series focuses on books, but could apply to other launches, but this post will be more specifically geared toward book sales.  The two main options for paid promotions are: paid newsletter promotions (like BookBub or BookSends) paid advertisements (FB & AMS) There are lots of other ways you could advertise, but these are the two main branches that I'm going to talk about today.  PAID NEWSLETTER PROMOS Email outperforms social media for sales, period. (Read some