Percolata

Founder & CEO Greg Tanaka talks with Craig Levra about retail trends and new technology in the retail field. In addition, Levra and Tanaka discuss the need for sales optimization tools. Craig Levra led Sport Chalet from 1997 until May 2015 as the Company grew from 18 to 55 locations in California, Nevada, Arizona, and Utah generating over $400 million in annual revenue with 3,000 highly trained employee Experts and 1,000 product vendors. He served as Chairman and CEO from 2001 until the sale of Sport Chalet, Inc. in 2014, then served as CEO of Sport Chalet, LLC overseeing the integration of the company within a larger portfolio. Mr. Levra led the transformation of a small family business to a successful publicly-traded specialty retailer focused on utilizing technology to create engagement with athletes while positioning its brand as a unique provider of high-end first to market merchandise and technical services, creating a clear and differentiated retail experience. Strategic initiatives executed by the