Your Money, Your Business, Your Life

Lisa Copeland has been named the number 1 women in the automotive industry in the United States. She is a serial entrepreneur with a passion for helping other entrepreneurs – especially female entrepreneurs – find success in their businesses. Lisa and her husband currently own the mortgage company, Austin Mortgage Associates, and has earned numerous awards and recognition, including The Walter P. Chrysler Award for sales and service excellence and the Women of Distinction Award by the Girl Scouts CTX. On today’s episode, Lisa joins me to share her four-step sales strategy that she teaches her sales team to improve their sales skills through authenticity, integrity, and a service-driven mindset.   “It isn’t what you sell, it’s what you stand for.” – Lisa Copeland   This Week on the Your Money, Your Business, Your Life Podcast: How standing for the right things, being authentic and transparent, and believing in what you are selling can make an impact on your business. People don’t buy the actual commodity, the