Your Money, Your Business, Your Life

For many entrepreneurs, creating a business plan is motivated by their passion, their vision, and what they think will make their business a success. However, what many small business owners and new business owners often forget Is that – despite their passion, their vision – they also need to consider what their investors are looking for in a sound business plan before they determine whether to invest their money. But, what do investors look for when reviewing a business plan? How can a small business owner identify those deciding factors and write their business plan to get a “yes” from investors? Today, I’m talking with Michael Wolfe, a software entrepreneur with over 12 years of experience as a software investor. He shares what he – and many other investors – look for when evaluating a business plan and deciding whether to invest money into a small business.   “The best business makers are fantastic storytellers. They understand how to pitch their story to whoever their audience is.” – Michael Wolfe   This