Dental Marketing Mastery

In this podcast, Howie Horrocks & Mark Dilatush answer the question "Can your marketing impact your administrative costs?"  Yes - it can! Learn how half of the market will ignore you if you are offering deals and why that is the half of the market you do not want to lose!   Podcast Highlights: Two Halves of the Dental Consumer Market Seeking Immediate Results Will Cost You in the Long Run Hidden Costs Can Kill Profits Top Market Half Will Ignore You What Happens if Treatment Plan Acceptance Goes Down? Someone Has to Chase Them Down You Create the Problem Race to the Bottom