Scratch Entrepreneur

Today’s guests are world renowned in the field of Graphic Design. They’ve worked for some of the biggest design agencies, advised some of the best companies, studied under legends in their field, spoken in front of huge audiences, and built a following of other graphic designers.  They themselves have now become a powerhouse couple in their field.  Armin Vit & Bryony Gomez-Palacio, owners of the graphic design firm Under Consideration, share their story. We’re glad you joined us. Here's an overview: What makes good graphic design? (3:15) It depends on the business, the ideal client, and ultimately what someone is trying to say.  There’s no magically answer and, at the same time, there is a magic to the result.  A good graphic designer can use the tools they have to create that visual story and connect the ideal client with the brand.  It’s a collaboration How did their childhood affect who they became? (10:15) Bryony grew up in a family of artists and achitects so she was surrounded by creative folks and