Dynamic Lifestyle Podcast

Back in 2011 when we were starting our first business, Dynamic Duo Training, we were looking for every book possible on marketing.   A colleague recommended Seth Godin’s books.   Never heard of him, but we were intrigued.   We dug into a couple of his books, “All marketers are liars” and “purple cow.”   These books were gold!   We then ended up reading 8 more of his books.   Which brings us to sharing with you this special conversation we had with Seth Godin himself.   This one was special because we have a great deal of respect for Seth’s work, the books he’s written that has helped us so much within our businesses, and his relentless pursuit to keep putting out game-changing work.   Get ready for this one!   IN THIS EPISODE, YOU WILL LEARN: How the current education system is broken and what to do about it His unique thoughts on what marketing truly is and why it’s such a vital skill to acquire Skill sets vs talents and why skill sets will beat talent every day How Seth wrote book #20, “The Practice” and h