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We have branding expert Clare Yarwood-White on the show today to talk to us all about the secrets of personal branding.    Clare had a successful career in the world of advertising before founding her high-end wedding jewellery business, and now she runs Opal & Co, a brilliant brand consultancy for creative businesses.    We wanted to talk to Clare all about personal branding as we've had a lot of questions about this area. We chat about the following:   - what is personal branding photography and how it can elevate your brand - whether it's important for photographers & entrepreneurs to show more of themselves in their branding, and tips on how to do this   - whether Clare has noticed a shift to clients showing more of themselves in their branding   - how Clare advises clients to find the right photographer to work with   - Clare's top tips for writing copy creatively. And we may have digressed a bit here to chat about why Clare is teaching her kids to swear!  All of this and lots more, with a