Shoot Edit Chat Repeat

Welcome to Shoot Edit Chat Repeat, the podcast for people photographers & creative entrepreneurs. Hosted by two leading UK portrait photographers, Vicki Knights & Eddie Judd. This week we are chatting with PR expert, Lucy Werner, founder of The Wern, a specialist communications consultancy and training hub for entrepreneurs. Lucy has her first book coming out in January 2020 called 'Hype Yourself: A no-nonsense DIY PR toolkit for small businesses.'   We loved meeting Lucy, and we get so many brilliant nuggets of information from her including: - what PR is and why it's important for your business - if it's possible to do your own PR or do you need to hire an expert - how to write a compelling biography about ourselves and our business - how important is a good headshot - what stories could photographers and small business owners approach the media with - whether guest blogging is worthwhile As with lots of passionate chats about business, there is a small amount of cursing in this episode!