Cider Chat

Listen to Part 1 of this 4-part series by going to episode 274: Cider's Audience. Brand Strategy for Cider Brand Strategy has the same goal no matter what you are selling. In short it is to get your product or services out in front in the market place. The key is to have a strategy before you hang the "open for business" sign. This episode is Part 2 of a four part series from the panel discussion titled Bring the Bellies to the Bar as presented at CraftCon 2021. This virtual conference was hosted by the Three Counties Perry and Cider Association took place in April 2021. Ticket holders to this conference can view the entire conference on line. For this panel, I (Ria) moderated and spoke with fellow panelist Cath Potter who hails from Manchester, which is North of London. I know Cath best for her enthusiastic good cheer for cider. She is a certified Pommelier and also a member of the UK group called Cider Women. Adam Wells who is a writer and co editor with Cider Review, Graftwood and contributes to Full Juic