Nutrition & Alternative Medicine

Björn Öste, M.Sc. in Industrial engineering and management is CEO and co-founder of Good Idea Inc. He also co-founded Oatly – the Swedish oat drink company with sky-rocketing sales on the US market. After working more than 20 years with sales, marketing and strategy development in the software business, Björn did a successful exit and started a new career as a serial entrepreneur. Björn believes strongly in the potential of smart foods, both as a means of changing people´s lives in a healthy direction and as a way of building successful business. In addition to Oatly and Good Idea Inc, he is today involved in a number of promising smart-food ventures through his partly owned Swedish Food & Biotech Company Aventure AB. Good Idea is a mealtime beverage with a unique function. This naturally flavored sparkling water contains a patented blend of five amino acids and chromium that is clinically proven to reduce the blood sugar spike after a meal by, on average, 25%. The direct benefits include avoiding the slu