Lean Startup

We recently hosted a webcast conversation between Jessica Korthuis, Founder and Chief Brand Strategist at SOHUIS, and Elliot Susel, Lean Startup Co. Faculty Member, to discuss how you can incorporate lean into your marketing and brand strategy. In Jessica and Elliot’s conversation, they discuss: - What companies should do before making the decision to rebrand. - Tools and exercises that can help you execute a successful brand strategy. - How to validate the brand strategy you implemented actually worked. And much, much more… Jessica Korthuis started her first company with her husband after her corporate dream job was eliminated. She didn’t have a ton of experience helping entrepreneurs brand themselves but she had a lot of experience in marketing communications and a can-do spirit. “We built this super-crappy website and then poof, we just started our first agency,” Jessica said. The agency grew organically to include such clients as TED Women, Red Bull and Stanford University, but was completely bootstr