Vitafoods Insights Podcast

As consumers seek more natural health care solutions, companies like Uriach are evaluating their own strategic positioning to best meet market needs. With its recent acquisition of Sidroga, the 180-year-old firm extended its reach into Germany, Austria, and Switzerland, and entering new product categories including immune support. https://www.uriach.com/en/ (Uriach’s) CEO Oriol Segarra has led the business since 2012, navigating through a time of transformation and the desire to meet consumer demands. With greater market consolidation in the pharma space, there has been an opportunity for smaller organisations to take on whitespace opportunities in the natural health care space. Consumers continue to seek new solutions for their health care needs, particularly driven by last year’s pandemic, further focusing on preventive solutions. What lies ahead? Segarra expects to see the company extend its reach geographically as well as further differentiating the product mix it offers.