Vitafoods Insights Podcast

As genomics technologies continue to evolve, the need for interpreting consumers’ genetics is increasing. Thus, the role of consumers' genetics in the nutraceutical industry could quickly become more prominent.  As consumers are learning more about the need for a personalised nutrition approach to achieve optimal health, Rachel Clarkson, specialist dietitian at https://thednadietitian.co.uk/ (The DNA Dietitian), joined me to share her passion and knowledge about the nutrigenomics market.  Tune in to hear more about: How personalised nutrition is important for ensuring each person is living at their optimal health  Consumers' perspective on wants and needs – what are they looking to achieve by taking a personalised nutrition approach  How market demand around personalised nutrition market demand has increased in the past years, months and through COVID-19 Most common reasons that lead consumers to consider personalised nutrition  Things industry players active in the personalised nutri