Vitafoods Insights Podcast

Exploring how nutraceutical and functional food brands can take steps to ensure ethical and sustainable practise across the supply chain. Consumers are increasingly demanding ethical options in the functional food space and transparency in the supply chain of the products they buy. How can brands meet this call for sustainable business? Tom Smale, co-founder of Wunder Workshop, discusses the importance of consumption with purpose, and shares how his functional food business makes decisions based on a set of ethical and sustainable values to promote a transparent relationship between grower and consumer.  Tune in to learn about:  Why consumers are becoming more interested in ethical consumption The challenges and opportunities that come with making sustainable choices as a business How to educate consumers about the importance of opting for sustainable offering How to ensure that your products are both sustainably sourced and accessible The process of becoming a B Corps Innovations in sustainable pa