Mindset Digital

Have you been to the Magic Kingdom lately? If not, you’re going to be surprised as the tech Disney uses to support your experience. In doing so, are we getting a glimpse of our even-more-connected future? Creative Director Pete Brown gets the scoop from producer Jessica James. Links: Disney’s $1 Billion Bet on a Magical Wristband (Wired) https://www.wired.com/2015/03/disney-magicband/ Disney FAQ on RF technology (Disneyworld.com) https://disneyworld.disney.go.com/faq/my-disney-experience/frequency-technology/ 12 Most Important Things To Know About Disney’s Magic Bands (TravellingMom.com) https://www.travelingmom.com/top-destinations-disney/12-questions-answered-disneys-magicbands/ Magic Bands Bring Convenience, New Services to Walt Disney World (RFID Journal) http://www.rfidjournal.com/articles/view?11877/2 Why did I Implant a Chip in My Hand? My So-Called Cyborg Life (Popular Science) http://www.popsci.com/my-boring-cyborg-implant Follow us! Mindset Digital @mindsetdigital Pete Brown @petebrowns