Vitafoods Insights Podcast

In this Ashwagandha Advantage podcast episode, we talk with Ali MacDonald, founder of U.K.-based Resilient Nutrition, about the journey to building a performance optimization brand based on research and integrity. MacDonald shares how he addresses challenges in the sports nutrition category by carefully vetting ingredient suppliers; focusing on purity, quality and efficacy; and meeting the needs of today’s consumers who are looking for clean performance optimization products.  “Being customers of the performance nutrition space for a long time, there were characteristics that we weren’t comfortable with. As founders, we make things that address the challenges we are aware of.” –Ali MadDonald, founder, Resilient Nutrition