ProBlogger Podcast: Blog Tips to Help You Make Money Blogging

How to Promote Your Blog Offline Today I'm tackling questions from listener, Julianna Barnaby about whether it’s important to spend time offline building your blog’s personal brand and reputation. The answer is simple. “Yes.” Offline promotion is worth it. Get creative, and get out and meet people. You may need to step out of your comfort zone, but that can be rewarding. You never know when someone you meet will become a reader, collaborator, team member, or even sponsor. The sky's the limit when it comes to offline promotion, and engagement is sometimes much stronger. People are more likely to comment on, share, and buy your products and services. Offline methods to promote and grow your readership: Events (conferences, conventions, and meetups): Go to events (or create your own) to speed up engagement and build relationships. Media: Pitch ideas for stories to newspapers, TV stations, radio stations, etc. Publications: Pitch story ideas to industry group publications, too. They're always looking