ProBlogger Podcast: Blog Tips to Help You Make Money Blogging

How a Mindshift Changed One Blogger's Perspective This episode of our Blogging Breakthroughs series features eight-year blogger Sarah Cook. Her blog Sustainable Cooks shares recipes, gardening tips, and real food for food people. Sarah describes how a simple and practical mindshift recently ramped up her efforts as a blogger. She changed her mindset from “me” to “we”. Most bloggers put the emphasis on themselves, which is natural. But if you want to build a big audience and monetize your blog you should focus on your readers. You can still inject yourself into your blog. Just remember who is reading, what their lives are like, what role you play in their lives, and how you can help them. Create an avatar to learn more about your readers. If you have one, revisit and update it. Another option, depending on how brave you are, is to connect with your readers directly. Before each post Sarah asks herself, "How will this post improve my readers' lives?" Keep it real, and show your readers what normal life