Think Retail

TikTok and Snapchat, Google’s antitrust lawsuit, AOC versus Zuckerberg, it seems like every day there’s a new factor that could change digital marketing, making it a moving target for brand marketers. With so much to stay up to date on, it can be hard to know where to focus your efforts. Luckily, our guest today lives and breathes the world of digital marketing.Martin Waxman is a digital and social media strategist who also teaches at the Schulich School of Business, Seneca College and McMaster University. And we’re going to talk about the shifting landscape of digital marketing. See acast.com/privacy for privacy and opt-out information.