Kelly's Talkshow

Brand stories 品牌故事之H&M

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Sinopsis

Hey Ella, where do you usually shop?嘿,Ella,你一般在哪里购物呢?Honestly, H&M. I’m budget-conscious but I like to be on trend, so I go for fast-fashion.说实话,H&M。我预算有限,但喜欢赶潮流,所以我选择快时尚。That’s how they made their name, right? By making chic fashion for the masses?他们就是这样打响名号的,对吧?通过为大众制作时尚服饰?Yes! It only takes 2 weeks for their designs to go from the catwalk to the showroom floor.是的!他们只需要两周就能把设计从T台推向展示厅。Wow! That’s impressive, but it makes me wonder about the sustainability of it all.Wow! 这也太厉害了,但是这也让我怀疑这种做法的可持续性。Yes. H&M isn’t best known for their quality. But they do incentivize customers to recycle their old clothes.是的。H&M并不以质量而闻名。但是他们会激励顾客回收他们的旧衣服。You mean I can exchange my old H&M clothes for new ones?你的意思是我可以把我旧的H&M衣服换成新的?Not quite. But you can get a discount for your old stuff. They’re aiming to be 100% circular by 2030.不完全是。但是你凭旧衣服可以获得折扣。他们的目标是到2030年实现100%的循环。Nice! It’s about time someone paved the way. Where is H&M from?太棒了!是时候有人为此创造条件了。H&M是哪里的品牌呀?Sweden. It started as a small store th