Fintech Impact

Summary:In this 9th episode of the Fintech Impact podcast, Jason Pereira, award-winning financial planner, university lecturer, writer, and host interviews Rona Birenbaum, a Toronto-based financial planner, and the CEO of Viviplan, a Canadian Robo planner that uses technology to more effectively provide financial planning to clients and a better price point. They chat about how Rona came to create Viviplan, what it aims to do for financial planning, and how it is growing.01:09 – Rona sums up Viviplan.●01:27 –Viviplan came out of Rona’s experience as a fee only financial planner for over 20 years.●02:37 – Viviplan was accepted into the Ryerson DMZ-BMO Fintech Accelerator program in the summer of 2017.●04:27 – Clients go through a rigorous but friendly onboarding process to gather the information to develop a comprehensive, tax-sensitive, goal-driven financial plan●07:03 – The onboarding is all developed in-house.●09:13 –Public relations coverage in The Globe and Mail and MoneySense has helped get the word out