Fintech Impact

Summary:In this episode of Fintech Impact, Jason Pereira, award-winning financial planner, university lecturer, writer, and host interviews returning guest Samantha Russell, Chief Marketing & Business Development Officer at Twenty Over Ten. This time around, instead of discussing Twenty Over Ten, Samantha has come to talk about Lead Pilot, which is Twenty Over Ten’s content marketing platform for financial advisors. Samantha also explains inbound marketing, why it is so effective, and how inbound marketing differs from short-form marketing. Episode Highlights: ● 00:50: – Samantha Russell defines Lead Pilot. ● 02:43: – What led to the creation of Lead Pilot? ● 04:27: – What is inbound marketing and why is it so effective? ● 07:17: – You can’t expect results if you are not trying or doing the right things. ● 09:16: – How does inbound marketing differ from short-form marketing? ● 12:19: – Samantha provides advice for those that don’t think they have enough time for inbound