Fintech Impact

In this 120th episode of Fintech Impact, Jason Pereira, award-winning financial planner, university lecturer, writer, and host interviews Melika Hope, Head of Product for Small Business and Self-Employed Group at Intuit. Intuit is the world’s largest provider of accounting software. Melika Hope talks about how Intuit has managed to, through customer focus, continuously innovate up it’s product. Episode Highlights: ● 00:48 – Melika Hope explains what Intuit is. ● 02:36 – How did Intuit start and develop to where they are today? ● 03:53 – What does Melika Hope do on a day-to-day basis? ● 05:35 – What are some of the bigger product steps that she has taken with Intuit in recent memory? ● 11:23 – How do they gather information from end-users? ● 14:12 – How do their ideas end up getting implemented? ● 16:00 – Average features get built with speed, typically within weeks or months. ● 17:30 – What types of businesses do they consider as ideal candidates? ● 19:45 – Wh