XR for Business

The future is here, and it looks like…a hipster Colonel Sanders? Strange as it sounds, turning the antebellum-esque brand icon into a Millennial-friendly digital influencer is just one way that brands around the world are turning to XR to reach their audiences in inventive new ways. Here to delve deeper into the ins-and-outs of marketing in XR is futurist Cathy Hackl, co-author of the brand-new book, Marketing New Realities. From Coachella, to virtual try-ons, and yes, even KFC’s “playboy chicken impresario,” Cathy explains how XR technologies will change the way we interact with our customers. Alan: Today’s guest is Cathy Hackl. Cathy is a futurist, speaker, and amazing author. Cathy is an Emmy-nominated communicator-turned-augmented-and-virtual-reality-global-speaker, producer and, author. Cathy has worked with You Are Here Labs, HTC VIVE, as a virtual reality evangelist during the launch of their latest headset, the VIVE Pro, and during the company’s partnershi