XR for Business

Aviation itself is one of humankind’s great technological marvels – something that can be easy to forget when we’re wedged between passengers in coach on some redeye flight. Neutral Digital’s Greg Caterer is using another one of our technological revelations – XR – to reinvent the airline industry, everything from designing aircraft, marketing at trade shows, and making the flight more comfortable for the passenger. Alan: Today’s guest is Greg Caterer. Greg is the chief operating officer at Neutral Digital, an end-to-end immersive content creator, focusing on the luxury travel sector. Neutral Digital is an aviation-focused content creation house at the cutting edge of immersive interaction solutions; they deliver augmented reality, virtual reality, digital design, architectural visualization, in-flight entertainment solutions, and apps and websites for the aviation industry. In a nutshell, they deliver technology for clients’ campaigns. The Neutral Digital team consists of