XR for Business

Many scenarios that might be improved by an augmented reality heads-up display shouldn’t require an overly arduous selection process; most gizmos will do if you’re checking a weather app while jogging. The same can’t be said for picking out a device to help oil rig workers work safely and efficiently in the middle of the Permian Basin. Shell’s VR incubator lead Michael Kaldenbach talks with Alan about the things his team had to consider when selecting the right device for the job. Alan: Today’s guest — Michael Kaldenbach – is an augmented, mixed, and virtual reality incubation lead at Shell, the global oil company. He is a driven, goal-oriented, resourceful, and creative person, who really understands the usefulness of this technology, and bringing how to bring it to the market. He’s chosen the family motto of Arctic explorer Sir Ernest Shackleton, as it accurately reflects how he approaches any challenge or goal: “victory through perseverance,” or “Fortitudine Vin