XR for Business

The power of XR will never be able to destroy the good ol‘ desire to go out and shop, but that doesn’t mean that XR couldn’t be used to improve the shopping experience. Tracey Wiedmeyer and Alan discuss a few ideas, from browsing the catch of the day in a VR tropical wonderland, to using VR and AR to test out retail layouts before you build them. Alan: Today’s guest is Tracey Wiedmeyer. Tracey is the chief technology officer and co-founder of InContext Solutions. They’re delivering a mixed reality platform that is the world’s largest brands and retailers are using to streamline their merchandising process and go to market strategy much faster. Tracey is also the former president of the VR/AR Association chapter in Chicago, Milwaukee and a board member for the Information Research Technology Institute at Sam Walton College of Business. Tracey is also a member of the Forbes Technology Council. You can learn more about InContext Solutions at www.incontextsolutions.com.