XR for Business

Ask someone with enough experience with 360 filmmaking (like Alan), and they’ll tell you — it’s not always been a user-friendly undertaking. From exporting to editing, making great 360 content could definitely be a chore. Insta360 Marketing Director Michael Shabun visits the podcast to explain how their products try to make the process seamless for all 360 filmmakers. Alan: Welcome to the XR for Business Podcast with your host, Alan Smithson. Today’s guest is Michael Shabun from Insta360. He’s the marketing director of Insta360 and leads North American marketing strategy, partnerships and communication efforts. Michael specializes in helping overseas brands build their presence in North America. Previously to joining Insta360, Michael led the Business Development Team for DJI — that’s the crazy drone company in North America — where he was instrumental in moving the company into the public spotlight through a series of strategic partnerships with entertai