XR for Business

PTC LiveWorx is one of the biggest gatherings of up-and-coming XR tech in the industry. With all sorts of amazing future tech demos, PTC’s Executive VP of AR Products Mike Campbell understands how businesses might want to implement the most far-out features of XR technology right away. But he says there’s plenty AR can do perfectly right now that more industries should take advantage of. Alan: You’re listening to the XR for Business Podcast with your host, Alan Smithson. Today’s episode is with Mike Campbell, executive vice president of Augmented Reality Products at PTC. Mike leads the Vuforia product team, and is responsible for driving the product and technology strategy of PTC’s leading solutions for the development of augmented reality applications. You can learn more about the work they’re doing at ptc.com. Mike, welcome to the show. Mike: Hey, Alan, it’s great to be here. Thanks for having me. Alan: It’s my absolute pleasure. I’ve b