XR for Business

If a picture’s worth a thousand words, then a video is worth millions! That’s David Sime’s philosophy, anyway; he’s marrying online video marketing to XR technology, to reach people’s gaze — in a world with increasingly more competition for their attention — with Oncor Reality. Alan: Welcome to the XR for Business Podcast with your host, Alan Smithson. Today’s guest is David Sime, founder and technical director of Oncor Reality. With over 19 years of digital media experience, David delivers promotion and analysis at strategic, tactical, and operational levels. Disciplines include virtual reality, augmented reality, targeted online video, and strategic digital marketing across social media, mobile, pay-per-click, smart TV, and out-of-home mediums. David directs the multi-award winning digital media agency Oncor Video and now Oncor Reality. Based in London and Central Scotland, this multimedia team delivers results based in immersive media solutions across