XR for Business

Longtime listeners will remember one of Alan’s favorite AR anecdotes; the Burger King ad that digitally vandalizes a competitor’s ad space. But has anyone stopped to think, does that digital space belong to anyone? Or to someone who might not care for digital ads existing there? Yes, someone has — Dominic Collins from Darabase, who is building an AR digital permissions platform to ensure the AR marketing ecosystem is fair and equitable for everyone. Alan: Hey, everyone. Alan Smithson here, and today we’re speaking with Dominic Collins, CEO and co-founder of Darabase Ltd., a global platform that is managing and monetizing AR permissions on the physical world. All that and more, on the XR for Business Podcast. Dominic, welcome to the show. Dominic: Thank you, Alan. I’m delighted to be here. Alan: We did an event about six months ago — with our law firm in Toronto, Fasken — and we did this kind of “VR and AR through the legal lens” event