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Who Is Rich Piana? Rich Piana was one of the most famous people in the fitness industry. He is known for having some of the biggest arms in the world, while most of his body was covered in tattoos. Rich Piana was not your average bodybuilder, as he was not even an IFBB pro. Rich did compete in bodybuilding shows previously, but was not successful. This is why he turned to Youtube. More on that in a bit. Rich was very passionate about bodybuilding from a very young age. His mom used to date bodybuilders and was in the fitness industry herself. This is where Rich developed the belief that the outer shell of a person, and appearance is very important. Rich Piana started competing at a very young age, in his early teens. He was slowly progressing through the ranks, and eventually had to make a decision of his life. To keep competing or step away. Should he become a professional, or stay amateur? He chose a to compete and prepped for a show for an entire year. His desire to win drove him to never ke