Bag Mentality

Within just a few months, CEO and Founder of the digital media marketing agency Heide Media, Shawn Heide, has established viewer counts of over 500,000 in 2019 and over 2.4 million views in 4 months in 2018. His recent clients have seen major rises in book sales due to Heide Media handling their content creation and profile optimization, and have seen 4,000 follower increases in just under a month with their content automatically going viral as soon as we take over their social media operations. But given the full context of Shawn’s life, it’s hard to believe he’s even gotten this far. For much of Shawn’s recent adult life he lived out of his car, and later on the street. He would often find himself braving the elements without any shelter and only a bag of clothes and a laptop and charger to his name.  Bouncing between less than ideal sleeping quarters at night and cafes during the day, Shawn began picking up the pieces of his life on the back of just his laptop. Shawn describes several times in whic