Mastermind.fm

This week, our resident James Laws is joined by his Ninja Forms cofounder, Kevin Stover, and Phil Derksen, entrepreneur and founder of WP Simple Pay. Together they jump headlong in WordPress businesses, business models, and what it's like to sell a business. So, sit back and enjoy this post holiday episode of Mastermind.FM! Topics Include: Mr. Derksen's background. A brief on WP Simple Pay. Phil's main focus. The how and why of selling a business. Plugins, plugins, plugins. Underestimating the amount of work required in order to sell. Balancing split focuses. Supporting multiple customer bases. Metricizing potential. Arriving at a sales number [for a WordPress plugin]. SAAS and automatic renewals. Diversifying product and separating your businesses. Do businesses today get into plugin building just to 'flip' them? Quantifying a business or plugin's true value. Purchasing an external business: "Like stepping into a moving vehicle". Taking on support costs. Buyer's rem