Supply Change

We started out by discussing Barry’s illustrious career and what design thinking really means. So why Silicon Valley? Why did design thinking evolve in Silicon Valley, and how did it start? In 1979 there were only nine design firms in the Bay Area. And today we have the largest concentration of designers in the world. All the major consultancies are based here. And world-famous corporate design groups, most famously Apple. What I discovered is that there was some design activity before Apple in the 70s. And I researched further and found some more activity in the 60s. And I kept digging until I got back to August 4, 1951, which is the date in which Hewlett Packard hired the first professionally trained designer to work in what is now Silicon Valley. So Apple really came at exactly the midpoint and was a fulcrum that pivoted everything. How did Apple’s view of design as much more than just sleek products influence others in Silicon Valley?Steve Jobs said "design is not the way it looks, design is the way it wo