Marketing With Mavericks

Marketing with Mavericks with - Ken White is the associate dean of at MBA school of William and Mary - Raymond A. Mason School of Business, ranked top 30 in the USA. He talks about "ad equivalencies" which are the costs saved from an earned article instead of a similarly sized ad at the same place. He also talks about a maverick stunt he pulled off successfully in his previous job where he helped a school get featured on Good Morning America. He also runs his own podcasts on Leadership and Business - https://mason.wm.edu/programs/cce/podcast/ and more...