Crack The Customer Code

Adam interviews Peter Friedman, CEO of LiveWorld, a social customer experience company, about the changing landscape of customer service messaging. The age of messaging Today Peter Friedman, CEO of LiveWorld, joins us for a fascinating update on the present and future of customer service messaging. Large brands like Walmart and American Express are leveraging new technology to engage customers like never before. Through powerful apps, businesses now engage customers every day, wherever they are, to build more meaningful relationships. “Convergence of smart phones, social media and messaging puts the point of customer experience in your hand.” -Peter Friedman But this isn’t just for big brands! Customer service messaging, as Peter explains, is helping to level the playing field. Small and medium businesses are now able to take on the big guys, but only if they’re willing to use these capabilities wisely. It’s not just about helping customers when they need you, or offering omnichannel support. It’s abo