Crack The Customer Code

Adam and Jeannie discuss how to balance your performance and resources with the promises you make to customers. Is your brand making meaningful promises? Broken promises chalk up to bad customer experiences. As a result, many brands set low expectations regarding call time, hours of operation, and many other things. On the flip side, brands need to differentiate themselves by making bold promises. And yet many create customer service nightmares and harm their brand image by making promises they can’t always keep. “If you don’t deliver, that’s a bad #custexp…” -Jeannie Walters Balancing resources with performance and tying these things to a promise that is both realistic and meaningful to customers is a tall order for most businesses. How can you strike a balance that keeps customers happy while keeping your resources in check? There’s no easy answer, and it’s different for everyone. For some, this may mean making big changes or additional investments. But for others, a few simple tweaks can make a worl