Digiday Live

The machines are not going to take over. That’s the message from Jana Meron, vp of programmatic & data strategy at Business Insider, who spoke at the Digiday Programmatic Media Summit last month. As publishers completely embrace programmatic Meron talked about some important shifts an organization and team will have to make to let programmatic advertising change their world, as she shows with Business Insider's example.Learn more about your ad choices. Visit megaphone.fm/adchoices