Digiday Live
Hearst UK's Duncan Chater on how publishers are diversifying their revenue
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:19:39
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Sinopsis
For publishers diversifying their revenue streams, it’s all about embracing the marketer’s mentality. In this episode, Heart UK's Duncan Chater discusses the data, content and licensing arms of Hearst UK's business. Hearst UK's position as a legacy brand also sets it up for building a strong events business and playing into influencer marketing strategies.Learn more about your ad choices. Visit megaphone.fm/adchoices