Digiday Live
Away’s Selena Kalvaria: 'Everyone on the marketing team should work in a store first'
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:21:56
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Sinopsis
When luggage maker Away launched, the marketing plan never included a retail store. But then they opened a pop-up store as a test. Due to the success they saw, Away opened stores in New York, San Francisco, Los Angeles and Austin, with more locations to come. In the latest episode of Digiday Live, Away's vp of brand marketing, Selena Kalvaria, said the customer interaction in store led to better marketing.Learn more about your ad choices. Visit megaphone.fm/adchoices
