Digiday Live

The delicate, and complicated dance that is the exchange of ad space on the virtual market requires the perfect team, a true partnership between the buy and sell side of the business. This session with Chip Schenck, vp of programmatic strategy at Meredith, will provide an look into how the right collaboration can yield success on all sides and how a rocky relationship can mean the end of a program, especially as publishers are becoming platforms themselves.Learn more about your ad choices. Visit megaphone.fm/adchoices