Digiday Live
SwellShark's Nick Pappas: Advertisers are getting more interested in OTT and connected TV inventory
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:18:36
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Sinopsis
The stakeholders in the future of TV are watching the cord-cutting trends closely, and brand are now wondering if more of their ad spend should go to OTT and connected TV, according Nick Pappas, CEO at SwellShark. It’s a lucrative proposition as inventories have started opening up more broadly.Learn more about your ad choices. Visit megaphone.fm/adchoices
