Digiday Live

Swarovski’s Henrik Schulte: Amazon is ‘heavily’ taking market share from Google

Informações:

Sinopsis

Brands are increasingly concerned with ad dollars being wasted in the supply chain. Swarovski’s material group manager for media and digital Henrik Schulte is now exploring alternative payment agreements to paying a fee on the media investment as a way to fix the problem.Learn more about your ad choices. Visit megaphone.fm/adchoices